Better Late than Never, I Say. It's been delayed by a week, but finally the October Issue of "In-Site" is completed. As always, we appreciate your comments.
In this month's feature article, Corey Rudel gives advice on Keeping Customers coming back to your site. The original article is lengthy, so we will provide only the first half this month. November's issue will include this very informative article. If any of Corey's suggestions peek your interest, give us a call. We want to make your site a success and are willing to help in anywat we can. Most of Corey's suggesions will not involve additional fees to implement, so you have nothing to loose and everything to gain by using them.
Love Bananas? I found this great article on Bananas and their many medicinal qualities. You'll never look at a banana in the same way again. So, peel a banana and read. Yum!
Sincerely, Eppie Adams
Behind the Scenes
We will continuing to submit your sites to on-line directories (both local and topic specific). As we go through this process, we will automatically submit your site to any free directory which will benefit your site. We will also compile a list of fee-based directories for your consideration for submission. Our ultimate objective is to broaden your site's exposure on the Internet.
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Visit Their On-Line Catalog for Listings and Descriptions of each fantastic tour.
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What's even more important than driving qualified prospects to your web site? Keeping them there once they've arrived.
After all, what's the use of spending all that time and money on securing top rankings on search engines, setting up a network of affiliates, and building a 200-page site if nobody stays once they arrive? That's the hard way to learn the value of "sticky" content.
The information I'm about to share with you will show you how to USE CONTENT TO TURN VISITORS INTO SHOPPERS...and shoppers into repeat buyers.
1. TAKE CHARGE OF YOUR CONTENT
It's important to spend a few minutes thinking about how often you really need to update your content. If your site sells reports on housing trends, your visitors may expect new content about the housing market on a fairly regular basis. If you're selling nails and screw, your content probably won't need updating nearly as often.
If your site isn't going to need content changes on a regular basis (daily or weekly), think about writing the content yourself. Nobody knows your product or service as well as you do, so who better to write about it?
Of course, you'll want the content to have a strong FOCUS ON THE FEATURES AND BENEFITS of your product, so here are a few ideas for articles you could post on your site:
3 ways your product can save your customer's time
3 ways your product has saved your customer's money
Interesting or unique applications for your product
Okay, okay...I can already hear some of you saying "I'm an entrepeneur -- I'm not a writer!" My answer" Why don't you give it a try? You'll probably surprise yourself. Even if your writing isn't as clear and flowing as something crafted by a professional copywriter, your enthusiasm for your product will go a really long way.
2. TELL YOUR VISITORS "WHAT'S NEW"
If you're introducing a new product or service, it's important to make sure that your visitors know it's new. Remember, people scan web pages, they don't read them. They're more likely to pay attention to an item with a "NEW" icon beside it, or something labeled with the current date.
Unless you label new content as being special or important, your customers have no way of knowing that they should bother paying attention to it. But keep in mind that it's just as important to remove those "NEW" labels every so often. Your customers won't be very impressed by a flashing "NEW" banner next to an item about last year's Super Bowl.
Want a great way to tell your customers what's new while BUILDING YOUR OPT-IN E-MAIL LIST and CUSTOMER BASE? Offer to e-mail your customers new content on a monthly basis in the form of a newsletter. Of course, you'll want to include information about new products, upcoming specials, and current sale-priced items.
Place a box somewhere on your front page with a small blurb explaining that, by entering their e-mail address in the space provided, they'll be e-mailed exciting new content on a monthly basis, along with exclusive offers available only to subscribers.
The best part is, it's much easier than you might think to set up this kind of monthly newsletter. You've already got the content, since it's up on your website, so it's just a matter of making a few formatting changes and then mailing it to your customers!
...To Be Continued (November Issue)
Call us if you want to implement any of the above suggestions.
If you want a quick fix for flagging energy levels there's
no better snack than a banana. Containing three natural
sugars - sucrose, fructose and glucose - combined with
fiber, a banana gives an instant, sustained and substantial
boost of energy.
Research has proved that just two bananas provide enough
energy for a strenuous 90-minute workout. No wonder the
banana is the number one fruit with the world's leading athletes.
But energy isn't the only way a banana can help us keep fit.
It can also help overcome or prevent a substantial number of
illnesses and conditions making it a must to add to your daily diet.
Anemia:
High in iron, bananas can stimulate the production of hemoglobin
in the blood and so helps in cases of anemia.
Blood Pressure:
This unique tropical fruit is extremely high in potassium yet low i
n salt, making it the perfect food for helping to beat blood pressure.
So much so, the US Food and Drug Administration has just allowed
the banana industry to make official claims for the fruit's ability
to reduce the risk of blood pressure and stroke.
Brain Power:
200 students at a Twickenham (Middlesex) school were helped
through their exams this year by eating bananas at breakfast,
break and lunch in a bid to boost their brain power. Research
has shown that the potassium-packed fruit can assist learning
by making pupils more alert.
Depression:
According to a recent survey amongst people suffering from depression, many felt much better after eating a banana. This is because bananas contain trypotophan, a type of protein that the body converts into serotonin known to make you relax, improve your mood and generally make you feel happier.
Heart-burn:
Bananas have a natural antacid effect in the body so if you
suffer from heart-burn, try eating a banana for soothing relief.
Mosquito Bites:
Before reaching for the insect bite cream, try rubbing the
affected area with the inside of a banana skin. Many people
find it amazingly successful at reducing swelling and irritation.
Nerves:
Bananas are high in B vitamins that help calm the nervous system.
Ulcers:
The banana is used as the dietary food against intestinal
disorders because of its soft texture and smoothness. It is the
only raw fruit that can be eaten without distress in
over-chroniculcer cases. It also neutralizes over-acidity
and reduces irritation by coating the lining of the stomach.
Stress:
Potassium is a vital mineral, which helps normalize the
heartbeat, sends oxygen to the brain and regulates your
body's water-balance. When we are stressed, our metabolic
ced with the help of a high-potassium banana snack.
Strokes:
According to research in 'The New England Journal of
Medicine' eating bananas as part of a regular diet can
cut the risk of death by strokes by as much as 40%!
Warts:
If you want
to kill off a wart, take a piece of banana skin and place it
n the wart, with the yellow side out. Carefully hold the skin in
place with a plaster or surgical tape!
When compared to an apple, a banana has four times the protein,
twice the carbohydrate, three times the phosphorus, five times
the vitamin A and iron, and twice the other vitamins and
minerals. It is also rich in potassium. So maybe its time to change that well-know phrase to say, "A Banana a day keeps the doctor away!"
Sincerely, 