November 2002

Eppie's Editorial

This month's feature article continues with Corey Rudl's advice on Keeping Customers coming back to your site. The article will be completed in December's issue. If any of Corey's suggestions peek your interest (from October's issue or this one), give us a call. We want to make your site a success and are willing to help in anywat we can. Most of Corey's suggesions will not involve additional fees to implement, so you have nothing to loose and everything to gain by using them.

I've also included a Great Little Article in the "Tips and Facts" section as a great reminder of Gratitude. Other Features this month include our findings on Pay-Per-Click Search Engines and how to use PDF Files in your website.

We hope you enjoy the articles

Sincerely,
Eppie Adams

Behind the Scenes

Haven't heard from us in a while? During November, we want to know how you're doing. We'll be calling to get your thoughts on your site, how we can be of greater service, and to discuss your plans (for your website) for the upcoming year. We don't mind being bombarded with questions or requests, so don't hesitate to ask and inform.

Also, we will be in Nebraska the last week of November. If you wish to meet personally with us to discuss your site, take new photos, give us material, etc, please let us know. We'll be happy to meet with you. Please call toll free at 888-891-1174 before November 20th, so we can schedule a meeting with you.

We will also be continuing to submit your sites to on-line directories (both local and topic specific) during November. As we go through this process, we will automatically submit your site to any free directory which will benefit your site. We will also compile a list of fee-based directories for your consideration for submission. Our ultimate objective is to broaden your site's exposure on the Internet.

New Services

Interested in promoting your site through Pay-Per-Click Search Engines?

Read our "Research and Development" section for information concerning PPC Search Engines. The full article can be downloaded as a PDF file into your files.

Then contact us. We'll help you devise a plan to utilize Pay-Per-Click Search Engines to benefit your site. The Consulting and Research fee is free of Service through January 31, 2003. Therafter, our hourly rate of $25/hour will apply after the first hour.

What A Site!

Feature Article

Keep Your Customers Coming Back!

by Corey Rudel
(Continued From October's In-Site Issue)

What's even more important than driving qualified prospects to your web site? Keeping them there once they've arrived.

The information I'm about to share with you will show you how to USE CONTENT TO TURN VISITORS INTO SHOPPERS...and shoppers into repeat buyers.

3. GET YOUR VISITORS INVOLOVED
It's a proven fact that the more your visitors interact with your web site, the more comfortable they become. And the more comfortable they become, the more likely they are to make purchases. Here are 3 tried-and-true ways to get your visitors to interact with your site:

1. SET UP AN ONLINE SUGGESTION BOX:
   This is a great way to get your customers involved with your products or services. Let them suggest products they'd like to see featured, recommend ways to improve your product, or tell you what they think of your merchandise.
   
   
2. RUN A CONTEST:
   Ask your customers to submit a short blurb about why they love your product, and offer a cash or merchandise prize to the weekly or monthly winners. Not only will you be getting your customers involved, you'll be collecting testimonials to post on your site.
   
   
3. CONDUCT AN ONLINE SURVEY:
   They'll be able to voice their opinion about your business, and you'll learn a lot about what they like (and don't like) about your products or service.

Call us if you want to implement any of the above suggestions.

Tips & Facts

Seven Wonders of the World

A group of students were asked to list what they thought were the current Seven Wonders of the World. Though there was some disagreement, the following got the most votes:

1. Egypt's Great Pyramids
2. Taj Mahal
3. Hoover Dam
4. Panama Canal
5. Empire State Building
6. St. Peter's Basilica
7. China's Great Wall

The teacher said, "Well, tell us what you have, and maybe we can help." The girl hesitated, then read, "I think the Seven Wonders of the World are:

1. to touch
2. to taste
3. to see
4. to hear
   
   She hesitated a little, and then added,
   
   
5. to feel
6. to laugh
7. and to love

Have a wonderful day...count your blessings

If you are interested in this feature, give us a call toll free at 888-891-1174 or see how it's done by going to our "Research and Development" section of this Newsletter. A full version of the article can be downloaded to your files as a PDF File.